Actor Lee Min Ho and SNSD’s Yoona have been chosen to be the new faces of French outdoor brand ‘EIDER Friends‘, following in the footsteps of their predecessors, Jang Hyuk and Chun Jung Myung.
It was said that the masculine and charismatic character Lee Min Ho portrayed through SBS’s ‘City Hunter‘ matched well with the challenging, yet professional image of the brand, while Yoona was chosen for not only her cheerful and sweet image, but also for her global star-like quality that was shown through her high popularity in Japan and Europe.
The two stars will participate in a photoshoot for the brand at the end of July, and will kick off the new season campaign with a shoot in Australia in the beginning of August. ‘EIDER Friends’ is currently working hard to prepare for the advertisement that will show Lee Min Ho and Yoona facing both challenges and adventure, which is scheduled to be released in September.
A representative from the brand stated, “‘EIDER’ received much love last season thanks to our models Jang Hyuk and Chun Jung Myung. We chose Lee Min Ho and Yoona as this season’s models in order to focus on consumers in their 20’s and 30’s who enjoy edgy and trendy styles. The two stars are stylish fashionistas and represent today’s younger population. We believe that they will be able to express the young and polished style of ‘EIDER’ very well.”
演員李民浩和少女時代的Yoona已被選為新的面孔的法國戶外品牌“羽絨之友”，按照前人的腳步，張赫和千正明。
有人說，男性和魅力的人物李民浩描繪通過 SBS的“城市獵人”匹配以及與挑戰性，但專業形象的品牌，而Yoona被選中，不僅她的快樂和甜美的形象，也為她全球明星般的質量，結果表明，通過她的高人氣在日本和歐洲。
兩位明星將參加拍攝圖片為品牌在七月底，將在新賽季揭幕活動與在澳大利亞拍攝的開始日。 “羽絨之友”目前正在努力準備的廣告，將顯示李敏鎬和Yoona既面臨挑戰和冒險，這是定於九月發表。
從 品牌代表說，“'絨'收到多少愛，上賽季由於我們的模型張赫和千正明。我們選擇了李敏鎬和Yoona作為本賽季的模式，以注重消費者在20年代和30年代 誰享受前衛和時尚風格。這兩個明星是時尚的，代表當今時尚的年輕人口。我們相信，他們能夠表達年輕和拋光風格的“羽絨”非常好“。
Source + Photo: Sports Khan via Naver
