Thursday, April 21, 2011

Leespiar's 2011 1st Half survey of biggest female kpop artists

by Girls Generation Soshi on Thursday, April 21, 2011 at 9:54am
#1 SNSD 22.5%
#2 IU 21.4%
#3 Baek JiYoung 13.3%
#4 Lee Sora 8.3%
#5 2NE1 7.9%
#6 Lee EunMi 7.7%
#7 Park JangHyun 7.0%
#8 Kara 6.0%
#9 Lee Hyori 5.9%

2010
Leespiar survey together with the Gallup poll are used by the advertising industry in Korea. These are not internet polls they are professionally conducted surveys so you can always refer to them as the most authoritative surveys on Korean celebrities. In general very few top kpop artists can get near 20%. It's extremely hard to get more than 30% - such percentage can only be achieved when there are enough support from all age groups surveyed.

 Leespiar female artists results since 2003 and you can see the level of public support SNSD has


 —Credits to silis7noy2@Soompi

2009
That's the survey from Leespiar Research done every 6 months. It is a professional survey of whole Korean public and it's something used by advertisers to determine star power when selecting CF models.

 Here's the chart for female artists for the last 7 years


 You can see how popular Rain and Lee Hyori are, and how the idol groups have taken over now. Wonder Girls slid down since not being active in Korea but they should join the list again when they come back. 2PM and 2ne1's inclusion is really notable. As you can see it's very hard to get over 30% on this survey. SNSD's big numbers result from being popular across all age groups and being top entertainers in many different fields of variety, CF, radio, drama.

So it is really Sonyuh Shidae now. It's funny when the name Sonyuh Shidae was first revealed Koreans laughed at it. Sonyuh is not really a term used in everyday Korean, it's more something that used to be used 50 years ago. And similarly Shidae is a term popularly used in titles of novels and movies before the modern times. The term Sonyuh Shidae feels 60's, tacky, and sounds ridiculously grand. That was 2 years ago. Today people are amazed how SM came up with that name, the term "Jigeum eun Sonyuh Shidae!" defines everything now.

—Credits to silis7noy2@Soompi

 cre silent_cream@soompi via kaskusone
Posted By: [SB12]